Simulacrum is a copy of a copy without an original
Nikon, Emirates and Smirnoff adverts
These 3 adverts try to sell a product by selling a romanticised experience through music that the product can give you, specifically. They try to create an authentic experience however they are only simulacrums - fake experiences that are had by fake people as the characters are portrayed by actors. They are staged to look authentic but are not authentic however the audience are not always able to identify them as false.
The Ikea lamp ad is postmodern because it is cynical of the fake romantisiced experience that other adverts use to sell the product, it sets up a situation that makes the audience sorry for the lamp then points out its silly to be connected to a product which they then want to by. However as its advertsing the audience will then go and buy the new lamp anyway.
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