Discuss why some people are not convinced by the idea of postmodern media.

Postmodernism is a response to and rejection of modernism. Modernists wanted to look to the future and ignore the mistakes of the past, Postmodernists argue that it is not possible to only look to the future and not look to the past because you'd be repeating the mistakes which stops progress. Postmodernists often create texts by chance for fun rather than design them for a purpose. All the text will often go against media conventions, mixing genre, breaking down boundaries "there is no genre less text" and ignoring traditional narrative structures, like Jean Francois Lyotard's Grand Narratives. By using work from previous media texts Postmodernists are able to create something new either to respectfully pay homage to it or to mock it for comedy as a Pastiche. However a criticism of their use of intertextual references is that the audience have to know the source or understand the issue otherwise they won't understand the context of the joke. For example comedy programmes like The Simpsons and Family Guy are constantly making intertextual references to other texts. The criticism is that this makes it less accessible as a movement because it won't connect to the people who don't understand the reference. This is why some people are not convinced by postmodernism. 


Another criticism of postmodernism is that to what extent is using intertextual references copying what has already been done? A good example of this is Dan Black's Symphonies who used the theory of Addition, Deletion, Substitution and Transposition to create his music video taking everything bar the lyrics from previous texts. He makes it very clear that he is using intertextual references which are easy to spot to make a point that nothing is original, which brings up the question to what extent is this his own work. Some people are concerned that originality will become completely lost and through postmodernism we will be reusing the same references and jokes over and over again. 


To add to this the use of hyper-reality in everyday is making things less meaningful. For example, video games take something that could be real but isn't and make it real for a computerised version of ourselves which is then exaggerated but still seems realistic. Call of Duty, for example, takes an ordinary person and turns them into a solider who has an unlimited amount of lives and can choose the battleground and difficulty level. Thepostmodern game Desert Bus points out the ridiculousness of "realistic" video games because it is actually realistic; in real time a bus journey to Las Vegas and back with the possibility of breaking down which results in having to be towed back in real time, the game can't be paused just like reality can't be paused. Although this highlights the lack of reality in other video games some people would argue that it is pointless because the whole point of hyper-reality in games is to escape reality and become someone else who can do things that an "ordinary" person can't e.g. a solider, play in a rock band, manage a football team.