For the final music video we used real media conventions to make our product fit the genre. For example we had watched several OneRepublic videos and took the idea of shooting in the city as it linked to the lyrics and the luxurious lifestyle of pop bands. To improve the quality of our video we used a HD camera as the audience would expect a pop video to be high quality to show celebrity and luxury status. Although we weren't originally going to use performance in our video we realised that as most pop music videos mix narrative and performance it looked empty without it and the visuals did not connect enough with the music.
From Ed Sheeran's music video A Team which is shot in black and white to give the city a gritty, depressing look we decided to take this into our video to show a clear contrast between city and country, which we shot in colour.
In a lot of pop music videos there is usually a romantic storyline between the lead singer and a female character we took this idea and made this the part of the plot, although the lost country girl in the city is still the main theme of the narrative. This storyline was inspired by Ed Sheeran's A Team however we changed it and gave her the escape to the country as this fitted better with the lyrics which are quite positive.
For my digipak I took the cover of OneRepublic's album Dreaming Out Loud and adapted the tree design to reflect the concept of city vs country with the roots resembling the London underground map and the tree reflecting the colourful countryside. Concept albums are used a lot by bands to attract a larger audience as it is seen as quite artistic and not "manufactured" pop. For example, Coldplay's Viva La Vida following the theme of the French Revolution which inspired use to create a concept of city vs country to follow across the music video, digipak and poster.
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